Getting new clients for your construction company doesn’t have to be intimidating. Using these leading construction marketing tips, you can easily grow your business and make sure that you’re taking advantage of every opportunity to attract clients.
Potential leads won’t be able to get in touch if they can’t find your phone number on your website, flyer, or Google ad. Keep your phone number visible in a prominent spot to increase call-ins.
1. Make Your Website User-Friendly
A company’s website is one of the most important marketing tools a construction business has. Potential clients can find out more about a construction company by looking at their website, so it’s essential that the site is user-friendly and easy to navigate. The website is also an opportunity to showcase a construction company’s work and skills.
To make a website more user-friendly, it’s important to remove any clutter from the page. Clutter can cause visitors to get overwhelmed and lose interest in the site. It’s also important to use a visual hierarchy to help visitors understand what is most important on each page. This means putting the most important information at the top of the page and less important information lower on the page.
Another great way to make a website more user-friendly is by adding an FAQ page. This can answer common questions that potential clients might have about your services. It can also help build trust with potential clients by showing that you are knowledgeable and willing to address any concerns they may have.
Creating a blog is another excellent way to increase your construction marketing. Writing blogs on construction-related topics can help you establish yourself as an expert in your field and will attract more organic traffic to your website. It can also boost your search engine optimization (SEO) efforts, which will help you rank higher in search results.
Construction business owners should also utilize social media to promote their company. They can do this by posting photos of their work or pictures of their employees. This will give potential customers a glimpse into the daily life of a construction company and will help them to connect with the brand on a personal level.
In addition, construction businesses should also network with local businesses to promote their company. This can be done by reaching out to hardware stores or other companies that serve the same clientele as a construction business. They can then provide these companies with referrals when they need a contractor for a new project.
Construction marketing is essential for any construction company to grow and reach its full potential. By using the tips listed above, a construction company can create a more effective marketing strategy that will get their name recognized by prospective clients and competitors alike.
2. Take Advantage of Ads on Google
Construction companies are experts at building houses and renovating kitchens, but marketing can be tricky. That’s why it is important to stay on top of the latest trends in construction marketing. Here are some of the leading construction marketing tips that will help you get more clients and grow your business:
Local SEO is one of the best ways to market your construction company. By optimizing your website for local search, you can increase the number of people who see your ads and ultimately hire you for your services. You can optimize your website for local search by using keywords that are relevant to your area and by including them in your titles and meta tags.
Another way to improve your local SEO is to build relationships with other businesses in your area that share the same target market as you do. This could include architects, interior designers, electricians, and plumbers. By establishing strong relationships with these businesses, you can earn referrals that will lead to new leads for your construction business.
Taking out regular ads in your local paper is a great way to reach new prospects for your construction business. Although it may seem like an old-fashioned approach, many people, especially older ones, still use the yellow pages to look for contractors. By placing ads in these publications, you can show that you are a construction company that is on the cutting edge of technology while still respecting the needs of older leads.
In order to increase trust and credibility, it is important to have positive reviews online from past customers. Make sure that you are posting these on all of your social media platforms and website. This will help potential customers feel more confident about hiring your construction company for their next project.
Account-based marketing is a technique that focuses on developing targeted marketing campaigns for a few “big fish” accounts that you know are the perfect fit for your company. This strategy can help you get more high-value projects and will also save you time and money by focusing on your most effective marketing channels.
3. Stay Informed on Construction Industry Trends
In an industry where the majority of clients are referred by previous customers, it’s critical to maintain a good reputation and to keep up with the latest industry trends. Whether it’s introducing new technologies, adopting streamlined processes or offering smart home technology, the construction industry is always looking for ways to save money, improve efficiency and please its clients.
Staying informed on these trends allows contractors to anticipate the needs of their clients. They can then be a resource for these clients and provide them with innovative solutions. Using drones to capture video or photographs of projects, creating virtual reality experiences for clients and implementing building information modeling (BIM) to help the client visualize what their project will look like are examples of how a contractor can be proactive in keeping up with industry trends.
It’s also important for contractors to keep up with industry safety trends to protect themselves and their employees. The best way to do this is to invest in training and safety tools for all employees. This ensures that everyone understands what the company values and what their duties are. This will minimize the risk of workplace accidents, which can be costly for a construction business.
Another way to stay up to date on industry trends is to have a blog on the website. This is an easy way for the company to show off its expertise, and it helps with search engine optimization (SEO). It’s important for the blog to have a variety of content, including how-to articles on smaller DIY projects, videos of completed projects and even a photo gallery showing off employee awards.
Marketing may seem like a distant thing for construction companies, especially when they’re busy with jobs. However, it’s a key way to bring in more clients and grow the business. It’s vital for the company to keep up with the latest marketing techniques and to implement them across multiple channels. If the team isn’t able to do this themselves, they should hire a social media marketer who can create content that will engage potential leads and build brand awareness.
4. Get Social
Construction is an intense industry, but a strong marketing strategy can help you get more business and stay on top of your game. A good marketing strategy will include multiple strategies that reach a wide audience and increase your brand awareness.
One great way to increase your visibility is through local SEO. Local SEO involves optimizing your website so that it ranks high in search results when someone searches for a particular phrase in your area. This will help you attract more customers and will improve your overall online presence.
Another great way to boost your visibility is by creating and posting interesting content on your social media accounts. This could be anything from photos of a recent project you completed to videos that showcase your employees’ skills. Be sure to post these on your accounts regularly so that people can keep up with your progress.
In addition to boosting your online presence, it’s also important to promote yourself at community events. Many construction companies have a reputation for being loud, messy and disruptive, so it’s important to make a positive impression on your local community. Doing so will help you build trust and relationships with potential customers, which can lead to more business in the future.
It’s also a good idea to have a blog on your website. A well-written blog will highlight your expertise and will help you rank higher in Google search results. By including photos and video clips of your work, you can show potential clients what to expect when they hire your company.
Finally, be sure to take advantage of email marketing. This is a great way to send out a newsletter and share your latest news with your subscribers. Emails can be personalized and targeted, so they’re a great option for construction companies looking to increase their online presence.
Having a strong construction marketing strategy is essential for any construction company. By following these leading construction marketing tips, you can ensure that your business stays competitive and gets more customers. Just remember that it takes time to develop a marketing plan that works, so be patient and keep working at it!